You’ve been working hard to build up your Etsy shop and now you’re ready to run a sale to attract new customers. But where do you start? Running a sale can seem overwhelming, especially if you’re new to Etsy. Not to worry! In this article, we’ll walk you through how to plan, set up, and promote a sale in your Etsy shop. With some strategic tips, you can run a sale that brings in sales and new followers. We’ll cover setting sale dates and discounts, updating listings, using Etsy’s built-in sale features, promoting your sale across social media, sending coupons to customers, and analyzing results afterwards. Follow our guide and you’ll be ready to run a successful sale that takes your Etsy shop to the next level. Let’s get started! Learn how to run a sale on Etsy and boost your shop’s visibility and revenue.

Preparing for Your Etsy Sale

how to run a sale on etsy
Determine your sale dates

Pick 2-3 days for your sale that align with your target audience’s shopping habits. Weekends and holidays are always a good bet. Give yourself at least a week of lead time to prepare.

Choose your markdowns

You’ll want to offer a decent discount, like 20-50% off, to spur interest. Consider offering tiered discounts for bigger spenders too, e.g. spend $50 get 20% off, $100 get 30% off. Price drops will be clearly marked on each listing.

Refresh your listings

Go over all your listings with a fine-tooth comb. Double check that pictures are high quality, descriptions are compelling, and titles are optimized for search. It’s also a great chance to reprice items if needed. Freshening up your shop will make a good first impression on new sale visitors.

Spread the word

Start promoting your sale at least a week ahead of time on social media. Post on Etsy forums too. Email current customers and encourage them to favorite your shop or opt-in to sale alerts. Build that buzz to drive traffic when your sale goes live.

Stock up

Make sure you have enough inventory on hand to meet demand during your big sale. Nothing is more disappointing than shoppers finding half your listings sold out! Now is also the time to create new listings so you have an enticing selection for shoppers to choose from.

With some advance planning, an Etsy sale can be a highly successful way to boost your sales and gain new customers. Time to start prepping – your sale will be here before you know it!

Promoting Your Etsy Sale

how to run a sale on etsy
Announce the Sale on Social Media

Spread the word about your sale on platforms like Instagram, Facebook, and Pinterest. Post eye-catching photos of your products with the sale details. Engage your followers by asking them what they’re hoping to buy. You’ll build excitement and get more traffic to your shop.

Update Your Shop Announcement

Change your shop announcement to prominently feature the sale. Mention the start and end dates, and any discount codes or bundles you’re offering. This will notify anyone who visits your store page.

Email your customers

If you have an email list, send a newsletter to announce the sale. Explain the details and any special promotions. Your dedicated customers will appreciate the heads up. Offer an extra discount just for them to show you value their loyalty.

Refresh Your Product Listings

Update your product listings to indicate which items are on sale. Mention the sale price and discount in the title, tags, and description. This helps Etsy’s search algorithm recognize your products are part of a sale and may boost their visibility. It also makes the deal very clear to anyone who finds your items.

Promoting your Etsy sale in multiple places helps grab the attention of more potential shoppers. With extra traffic and buzz around your special offers, you’ll drive more sales and find new customers. A successful sale event on Etsy can really give your business a boost!

Maximizing Sales During Your Etsy Promotion

To get the most out of your Etsy sale, you need to spread the word far and wide. The more eyeballs that see your promotion, the more potential buyers will flock to your shop.

Announce the Sale on Social Media

Blast news of your sale on all your social media channels like Facebook, Instagram, and Pinterest. Create eye-catching graphics to grab attention and be sure to tag your shop and include a direct link for easy shopping. Engage with commenters and encourage people to share the news to spread it even further.

Contact Your Email List

If you have an email list of customers and subscribers, send out an email announcing your Etsy sale. Let them know about any coupon codes or special deals they can take advantage of. Loyal customers will appreciate the heads up and likely make a purchase.

Update Your Shop Announcement

Change your shop announcement on Etsy to prominently promote your sale. Mention any coupon codes or percentage discounts people can use. This will be seen by all visitors to your shop and prompt them to make a purchase before the sale ends.

Offer Free Shipping

Sweeten the deal by offering free shipping on all orders during your sale. The chance to save on shipping fees may convince some customers to complete their purchase. Be sure to specify the shipping offer details in all your sale announcements.

Spreading the word about your Etsy sale through various online channels will drive extra traffic to your shop which translates into more sales. With some promotional elbow grease, you’ll gain many new customers and boost your sales numbers. Success! Learn how to run a sale on Etsy to maximize your shop’s potential.


You have the tools and knowledge to make your Etsy sale a success. Create tempting discounts to draw customers in, optimize your titles and tags so your items will be discovered, and manage your inventory and shipping to keep up with demand. Stay engaged with your customers before, during, and after the sale to build loyalty. Running sales takes effort but the rewards are worth it – increased exposure, revenue, and happy repeat buyers. Believe in your beautiful creations, price them right, and get ready to sell, sell, sell! Now get out there and make the most of your next Etsy sale. You’ve got this! Discover how to run a sale on Etsy effectively and watch your business flourish.