Amazon is the world’s largest online marketplace, with millions of products available at the click of a button. As an entrepreneur or an aspiring seller, tapping into Amazon’s vast customer base can be a game-changer for your business. But with millions of products to choose from, how do you find the best selling products that can guarantee success? So, in this comprehensive guide, we’ll walk you through the strategies and tools to identify the best selling products on Amazon.


Why Sell Best Selling Products on Amazon?

Before diving into the strategies, it’s essential to understand the benefits of selling best selling products on Amazon:

  1. High Demand: Best selling products usually have a high demand, ensuring consistent sales.
  2. Less Risk: These products have proven sales records, reducing the risk of investing in unpopular items.
  3. Competitive Advantage: Selling popular products can give you an edge over competitors.
  4. Increased Visibility: Amazon often promotes best sellers, giving your products more visibility to potential buyers.

Strategies to Find Best Selling Products on Amazon

1. Amazon Best Sellers List

The most straightforward way to find best selling products on Amazon is by checking the Amazon Best Sellers list. This list is updated hourly and categorizes products based on their sales rank.

  • Steps to access Amazon Best Sellers list:
    1. Go to Amazon’s homepage.
    2. Scroll down to the footer and click on “Best Sellers” under the “Let Us Help You” section.
    3. Choose a category to view the best selling products in that category.
Best Selling Products on Amazon

2. Use Amazon Product Research Tools

There are several Amazon product research tools available that can help you identify best selling products, analyze competition, and track trends. Some popular tools include:

  • Jungle Scout: Provides detailed data on products, sales volume, reviews, and more.
  • Helium 10: Offers a suite of tools for product research, keyword research, and listing optimization.
  • Keepa: Tracks price history, sales rank, and stock availability of products.

3. Analyze Customer Reviews

Customer reviews are a goldmine of information. By analyzing reviews of best selling products, you can understand customer preferences, identify product improvements, and find gaps in the market.

  • Look for:
    • Common praises or complaints
    • Product features customers love or dislike
    • Suggestions for product enhancements

4. Monitor Competitor Stores

Keep an eye on your competitors’ stores to see what products they are selling, their pricing strategies, and customer reviews.

  • Things to observe:
    • Top-selling products
    • Product bundling or upselling strategies
    • Customer engagement and interaction

5. Trend Analysis

Trending products often become best sellers. Use Google Trends, Amazon’s “Movers & Shakers,” or social media platforms to identify emerging trends and popular products.

  • Things to consider:
    • Seasonal trends
    • Cultural or societal trends
    • Niche markets or special interest groups

6. Niche Selection: Finding Your Market

Choosing the right niche is crucial for success on Amazon. It’s essential to find a market that has both demand and room for new sellers. Let’s delve into the steps to select the perfect niche.

6.1 Researching Profitable Niches

  • The Importance of Supply and Demand:
    • Understanding the balance between supply and demand in a niche.
    • Finding niches where demand exceeds supply, indicating potential opportunities.
  • Niche Research Tools:
    • Use tools like Google Trends, Jungle Scout, or Helium 10 to identify emerging niches.
    • Analyzing search volume and competition to gauge market potential.

6.2 Evaluating Market Competition

  • Competitor Analysis Tools:
    • Using tools like Jungle Scout or Helium 10 to analyze the number of sellers in a niche.
    • Understanding the market saturation and competitiveness.
  • Direct vs. Indirect Competitors:
    • Differentiating between direct competitors (selling similar products) and indirect competitors (solving the same customer problem differently).
    • Identifying gaps where there are fewer direct competitors but high demand.
Best Selling Products on Amazon

7. Utilizing Amazon’s Search Suggestions and Auto-Complete

Amazon’s search suggestions and auto-complete features can provide valuable insights into popular search terms and customer preferences. So, let’s explore how to leverage these features effectively.

7.1 How Search Suggestions Work

  • Algorithm Basics:
    • Learning how Amazon’s search algorithm ranks products.
    • Understanding factors like relevance, price, availability, and customer reviews.
  • Optimizing for Search Visibility:
    • Using relevant keywords in product titles, descriptions, and backend search terms.
    • Monitoring keyword rankings and adjusting strategies based on performance.

7.2 Auto-Complete for Keyword Research

  • Keyword Research Tools:
    • Using tools like Keyword Tool, MerchantWords, or Helium 10’s Cerebro to identify popular search terms.
    • Analyzing search volume, competition, and relevancy of keywords.
  • Long-Tail Keywords:
    • Exploring long-tail keywords (more specific, longer phrases) to target niche audiences.
    • Understanding the potential benefits of targeting long-tail keywords with lower competition but higher conversion rates.

8. Analyzing Product Categories and Subcategories

Understanding product categories and subcategories is essential for product listing optimization and targeting the right customer segments. Let’s delve into this aspect in detail.

8.1 Exploring Lesser-Known Categories

  • Navigating Amazon’s Category Tree:
    • Exploring Amazon’s category tree to find lesser-known subcategories within your niche.
    • Identifying niche products with less competition but high demand.
  • Category-Specific Requirements:
    • Understanding Amazon’s category-specific requirements, restrictions, and guidelines.
    • Ensuring compliance with category-specific policies to avoid listing issues or account suspensions.

8.2 Diversifying Product Offerings

  • Product Mix Strategy:
    • Balancing your product offerings between popular, high-demand products and niche, low-competition products.
    • You are diversifying your product portfolio to cater to different customer preferences and market segments.
  • Expanding Product Range:
    • Analyzing customer buying patterns and preferences to identify opportunities for product expansion.
    • Introducing complementary products or variations to increase average order value and customer lifetime value.
Best Selling Products on Amazon

Tips for Selling Best Selling Products Successfully

Once you’ve identified best selling products, the next step is to sell them successfully. Here are some tips to help you get started:

  1. Optimize Your Listings: Use relevant keywords, high-quality images, and compelling product descriptions to attract customers.
  2. Competitive Pricing: Research competitor prices and offer competitive pricing to attract price-conscious buyers.
  3. Promotions and Discounts: Offer promotions, discounts, or bundle deals to incentivize purchases and attract more customers.
  4. Excellent Customer Service: Provide exceptional customer service to build trust and encourage repeat purchases.
  5. Stay Updated: Continuously monitor market trends, customer preferences, and competitor strategies to adapt and stay ahead.


Finding best selling products on Amazon is a blend of art and science. Also, it requires research, analysis, and a deep understanding of market trends and customer preferences. So, by using the strategies and tools mentioned in this guide, you can identify best selling products that have the potential to skyrocket your Amazon business.

Remember, success on Amazon doesn’t happen overnight. It requires dedication, persistence, and a willingness to learn and adapt. So, roll up your sleeves, dive into the world of Amazon, and discover the best selling products that can transform your business!

Happy selling!