Amazon India has become a powerhouse platform for both established brands and emerging businesses alike. With millions of customers visiting the site every day, having a dedicated Brand Store can significantly boost your brand’s visibility, credibility, and sales. So, in this guide, we’ll walk you through the steps to create a captivating Brand Store on Amazon India. Let’s dive in!


Why Create a Brand Store on Amazon India?

Before we get into the ‘how-to’, let’s discuss the ‘why’. A Brand Store offers several benefits:

  • Brand Identity: Your store serves as a unique space where you can showcase your brand’s story, values, and products.
  • Increased Visibility: With a dedicated store, your products are showcased in a more organized and branded manner, making it easier for customers to discover them.
  • Improved Conversion: A well-designed store can lead to higher conversion rates as customers get a comprehensive view of your product range.
  • Enhanced Customer Experience: Personalized layouts and curated content can enhance the shopping experience, leading to increased customer satisfaction and loyalty.

Step-by-Step Guide to Creating a Brand Store on Amazon India

Creating a Brand Store on Amazon India is a fantastic opportunity to elevate your brand’s online presence and drive sales. This step-by-step guide will walk you through the process of setting up a captivating and effective Brand Store that resonates with your target audience.

Brand Store on Amazon India

Step 1: Register as a Seller on Amazon India

If you haven’t already, you’ll need to register as a seller on Amazon India. Ensure you have all the necessary documents and details about your business handy.

Step 2: Verify Your Brand’s Eligibility

Before creating a Brand Store, ensure that your brand is eligible. Also, Amazon has specific criteria like having a registered trademark or being a brand owner to create a Brand Store.

Step 3: Access the Amazon Brand Registry

Once your brand is eligible, you need to enroll in the Amazon Brand Registry. Then, this step verifies your brand ownership and grants you access to tools and features to manage your brand presence on Amazon.

Step 4: Start Creating Your Brand Store

  • Log in to Seller Central: Once enrolled in the Brand Registry, log in to your Seller Central account.
  • Navigate to Stores: Under the ‘Advertising’ tab, you’ll find the ‘Stores’ section. Click on it to start creating your store.
  • Choose a Store Design: Amazon provides various templates to choose from. Select a design that aligns with your brand’s aesthetics and values.
  • Customize Your Store: Add your brand’s logo, and banner images, and customize the layout to create a visually appealing store.
  • Create Pages: Organize your products into different pages or categories. Additionally, add high-quality images, compelling product descriptions, and any additional content that tells your brand’s story.

Step 5: Optimize Your Store for Search

  • Keyword Research: Conduct keyword research to identify relevant keywords that customers might use to find your products.
  • Optimize Product Listings: Ensure your product titles, descriptions, and images are optimized with the identified keywords.
  • Use Enhanced Brand Content: Utilize Enhanced Brand Content (EBC) to create rich, engaging product descriptions that highlight your brand’s unique selling points.

Step 6: Review and Publish Your Store

Before publishing, thoroughly review your store to ensure everything looks perfect. Once satisfied, click on the ‘Publish’ button to make your Brand Store live on Amazon India!

Brand Store on Amazon India

Tips for a Successful Brand Store

  • High-Quality Images: Use high-resolution images that showcase your products in the best light.
  • Engaging Content: Tell your brand’s story and engage customers with compelling content.
  • Mobile Optimization: Ensure your store is mobile-friendly as a significant portion of shoppers browse on mobile devices.
  • Promotions and Deals: Offer special promotions or deals to incentivize purchases and attract more customers.
  • Regular Updates: Keep your store updated with new products, content, and promotions to keep customers coming back.

Understanding Amazon Brand Store Features

Navigating the features of Amazon’s Brand Store can seem daunting, but understanding them is essential for creating a compelling and engaging storefront. In this section, we’ll delve into the key features that Amazon offers to help you showcase your brand and products effectively. 

Carousel Images

Carousel images are a great way to showcase your top-selling products, seasonal promotions, or new arrivals. Use high-quality images that capture the essence of your brand and products. So, rotate these images regularly to keep your store fresh and engaging.

Tip: Include brief captions or overlay text on carousel images to highlight key features or promotions.

Video Integration

Videos offer a dynamic way to showcase your products in action. Create short, engaging videos that demonstrate how your products work, highlight their benefits, or share customer testimonials.

Tip: Use professional video editing tools to ensure high-quality production and add subtitles for accessibility.

Customer Reviews Section

Showcasing customer reviews adds credibility to your Brand Store. Feature top-rated products and highlight positive customer testimonials to build trust with potential buyers.

Tip: Encourage satisfied customers to leave reviews by sending follow-up emails or offering incentives for feedback.

Brand Store on Amazon India

Designing Your Brand Store

Color Scheme and Fonts

Consistency is key when it comes to your Brand Store’s design. Choose a color scheme and fonts that align with your brand’s identity and values. So, this helps in creating a cohesive and professional look across your store.

Tip: Use tools like Adobe Color to create a harmonious color palette that resonates with your brand.

Navigation Menu

A user-friendly navigation menu is essential for helping customers easily find products and information. Organize your menu logically, categorize products clearly, and include search functionality for convenience.

Tip: Limit the number of menu items to avoid overwhelming visitors and prioritize key categories or products.

Call-to-Action Buttons

Compelling call-to-action (CTA) buttons guide customers toward making a purchase or taking a desired action. Use clear and persuasive language on your CTA buttons, such as “Shop Now,” “Add to Cart,” or “Learn More.”

Tip: Place CTAs strategically throughout your store, especially on product pages and promotional sections, to maximize conversions.

By focusing on these areas and implementing these tips, you’ll be well-equipped to create a captivating and successful Brand Store on Amazon India. Remember, consistency, customer-centric design, and optimization are key to standing out and driving sales on this competitive platform.


Creating a Brand Store on Amazon India can be a game-changer for your business. It offers a unique opportunity to showcase your brand, increase visibility, and enhance the shopping experience for customers. By following this comprehensive guide and implementing the tips mentioned, you’ll be well on your way to creating a successful and engaging Brand Store on Amazon India. So, what are you waiting for? Start building your brand’s presence on Amazon India today!