Etsy has revolutionized the way artisans, crafters, and vintage enthusiasts sell their goods online. With its unique marketplace filled with handmade and vintage items, it offers a haven for those looking to turn their passions into profits. So, if you’re wondering what sells best on Etsy, you’re in the right place! In this post, we’ll delve into the top-selling categories and share tips on how you can capitalize on these trends to boost your Etsy shop’s success.


1. Jewelry

One of the perennial favorites on Etsy is jewelry. From delicate handcrafted necklaces to statement earrings, there’s a wide range of styles and materials to cater to every taste. What makes Etsy jewelry stand out is its uniqueness and personal touch. Additionally, customers are often looking for pieces that tell a story or have sentimental value.

Tips for Selling Jewelry on Etsy:

  • Unique Designs: Create designs that stand out from the crowd. Experiment with different materials and styles to offer something unique to your customers.
  • Quality Photos: High-quality, well-lit photos can make a world of difference. So, showcase your jewelry from multiple angles and include close-up shots to highlight details.
  • Customization: Offer personalized options such as engraved initials or birthstones to attract customers looking for customized pieces.
What Sells Best on Etsy

2. Home Decor

Home decor items are another hot category on Etsy. From hand-painted signs to custom-made furniture, there’s a high demand for unique and personalized home decor items. Moreover, customers often turn to Etsy to find pieces that reflect their style and personality.

Tips for Selling Home Decor on Etsy:

  • Trendy Designs: Stay updated with the latest home decor trends and incorporate them into your designs. Think farmhouse chic, bohemian vibes, or minimalist aesthetics.
  • Seasonal Items: Create seasonal or holiday-themed decor to capitalize on seasonal trends and boost sales during specific times of the year.
  • Quality Materials: Use high-quality materials that are durable and long-lasting. Customers are willing to pay more for items that are well-made and built to last.
What Sells Best on Etsy

3. Clothing and Accessories

Etsy’s clothing and accessories category has seen significant growth in recent years. Handmade clothing, accessories like bags and hats, and even vintage clothing items are popular among Etsy shoppers. So, the appeal lies in the unique designs and craftsmanship that mass-produced items often lack.

Tips for Selling Clothing and Accessories on Etsy:

  • Niche Focus: Find a niche within the clothing and accessories category that you’re passionate about. Whether it’s vintage-inspired dresses or handmade leather bags, specializing can help you stand out.
  • Sizing and Fit: Specify sizing and provide accurate measurements to help customers make informed decisions.
  • Quality Materials: Similar to home decor, using high-quality materials is crucial. Showcase the quality of your materials in your product descriptions and photos.
What Sells Best on Etsy

4. Craft Supplies

Craft supplies are a hidden gem on Etsy. Many crafters and DIY enthusiasts turn to Etsy to find unique and hard-to-find supplies for their projects. Also, from beads and fabrics to tools and kits, there’s a vast market for craft supplies on Etsy.

Tips for Selling Craft Supplies on Etsy:

  • Variety: Offer a wide variety of supplies to cater to different crafting needs. The more options you provide, the more likely you are to attract a diverse customer base.
  • Quality Products: Ensure that your supplies are of high quality and accurately described. Building trust with your customers is essential for repeat business.
  • Educational Content: Provide tutorials or guides on how to use your craft supplies. This can attract beginners and help them get started with their crafting projects.
What Sells Best on Etsy

5. Art and Prints

Art and prints have a special place in the Etsy marketplace, appealing to both art collectors and those looking to decorate their homes with unique pieces. From paintings and drawings to digital prints and photography, there’s a wide range of styles and mediums to explore.

Tips for Selling Art and Prints on Etsy:

  • Originality: Create artwork that is original and distinctive. Your unique style and perspective can be a significant selling point for art collectors and enthusiasts.
  • Quality Prints: If you’re selling prints, ensure they are of high quality and accurately represent the original artwork. Invest in professional printing services or high-quality printers to achieve the best results.
  • Limited Editions: Consider offering limited edition prints or artworks to create a sense of exclusivity and urgency among buyers.
  • Packaging: Proper packaging is crucial to ensure that artwork arrives in perfect condition. Use protective sleeves, sturdy tubes, or boxes, and include a protective layer to prevent damage during shipping.
What Sells Best on Etsy

6. Handmade Toys and Games

Handmade toys and games are gaining popularity on Etsy, appealing to parents looking for unique and educational toys for their children, as well as collectors and hobbyists interested in artisan-made games and puzzles.

Tips for Selling Handmade Toys and Games on Etsy:

  • Safety First: Ensure that all toys meet safety standards and guidelines. Provide clear information about the materials used and any age recommendations.
  • Educational Value: Highlight the educational or developmental benefits of your toys and games. Parents and educators are often interested in toys that offer more than just entertainment.
  • Interactive Listings: Use videos or GIFs to showcase your toys and games in action. This can help potential buyers visualize how they work and make them more appealing.
  • Customization Options: Offer customization options such as personalized engraving or custom colors to attract buyers looking for unique gifts or keepsakes.
What Sells Best on Etsy

7. Bath and Beauty Products

The beauty and skincare industry has seen a surge in demand for natural, handmade products, and Etsy is no exception. Additionally, handmade soaps, bath bombs, skincare products, and candles are all popular choices among Etsy shoppers.

Tips for Selling Bath and Beauty Products on Etsy:

  • Natural Ingredients: Use natural, high-quality ingredients to create your products. Highlight the benefits of your ingredients in your product descriptions.
  • Safety and Regulations: Ensure that your beauty products comply with local regulations and guidelines. Provide ingredient lists and usage instructions to inform customers.
  • Luxurious Packaging: Invest in attractive and eco-friendly packaging to enhance the presentation of your products. Aesthetic packaging can make your products more giftable and appealing.
  • Samples and Bundles: Offer sample sizes or product bundles to allow customers to try multiple products at a lower price point. So, this can encourage larger purchases and repeat business.
What Sells Best on Etsy


While these categories are among the best-selling on Etsy, it’s essential to remember that success on Etsy requires more than just listing popular items. Lastly, building a successful Etsy shop takes time, effort, and dedication. Focus on creating unique, high-quality products, providing excellent customer service, and continually learning and adapting to market trends.

Whether you’re a seasoned Etsy seller or just starting, there’s always room for growth and improvement. By staying informed, staying creative, and staying committed to your craft, you can carve out your niche and find success on Etsy.