What We Do At ARD INDUSTRY
At ARD Industry, we’re all about creating marketing strategies that feel like they were made just for you. Because they are! Think of us as your personal marketing dream team.
Our mission? To help you boost visibility, attract loyal customers, and see your revenue soar. We do this with smart, data-driven approaches that actually work. Imagine results you can see, feel, and—most importantly—measure.
We’ve got full-service digital marketing solutions that take the guesswork out of the equation. Trust us, you won’t have to stress about where your marketing dollars are going or if they’re making a difference.
Your Industry, Our Expertise
We know you’re the expert in your field. You’ve got your business running smoothly—probably better than anyone else could. But every business hits those tricky spots.
Here’s the scoop: You tell us about the challenges keeping you up at night. We’ll dive in and create some killer marketing solutions that’ll make you say, “Wow, why didn’t I think of that?” Together, we’ll turn those headaches into high-fives and success stories.
Turn Challenges into Your Biggest Opportunities
Do More with Less
Marketing on a shoestring budget? No sweat. We specialize in making every dollar work harder, smarter, and better. Forget about burning money on useless ads.
Your Time Is GOLD
Spending all your time on marketing instead of running your biz? Let us take over. We handle everything—content, campaigns, data crunching—so you can focus on what you love.
Hit Your Target
Don’t play hide and seek with your audience. We use super-focused, laser-targeted strategies to get you in front of the people who actually want your stuff. More clicks. More engagement. More sales.
Why keep fumbling around with half-baked marketing plans when you can have a solid strategy? At ARD Industry, we don’t do guesswork; we do growth. Real, smashing growth that you can see on your balance sheet.
Get in Touch, just call us, email us, or fill out that handy-dandy form on our site. Let’s chat and see how we can turn your marketing chaos into a well-oiled machine.
Your digital presence is your brand’s heartbeat—it keeps everything moving. But it’s not just about having a pretty website. You need a strategy that brings all the moving parts together. At ARD Industry, we create comprehensive digital marketing plans that speak directly to your audience, with a mix of content, social media, SEO, and more. Every element works together to grow your brand.
Digital Marketing Strategy Development
A solid digital strategy is like a roadmap; it guides every online decision you make. We don’t just throw darts and hope for the best—we dig into your business, learn what makes you tick, and then build a step-by-step plan to achieve your goals. With each strategy tailored to your business, you’ll always know where you’re headed.
Think of SEO as the compass that points customers to your business. It’s not just about sprinkling keywords around; it’s about making sure your website speaks the language of both your customers and search engines. We optimize every element—from content to technical details—to make your site easy to find, ranking high, and welcoming for visitors.
Keyword Research and Strategy
Finding the right keywords is like discovering the key to your customer’s heart. We don’t just pick random words; we analyze how your audience searches, what they’re looking for, and the terms that bring the right traffic. Our strategy is built on in-depth research that focuses on intent, bringing people to your site who are ready to engage.
On-Page SEO
Your website’s on-page elements are like window displays in a store—they need to attract attention. From meta descriptions to header tags, we optimize every detail to improve search visibility and user experience. This means better rankings and more engagement. When your site speaks clearly to search engines and users alike, everyone finds what they’re looking for.
Local SEO
Local customers are looking for businesses just like yours. Local SEO puts your business on the map, literally. We optimize your Google My Business profile, gather local citations, and create locally relevant content. The goal is simple: when someone nearby searches for a business like yours, you show up. And not just anywhere—at the top.
Technical SEO
You wouldn’t build a house without a solid foundation, right? The same goes for your website. Technical SEO covers everything behind the scenes—site speed, mobile usability, and security. It’s what makes your site run smoothly for both users and search engines. We take care of all the technical nitty-gritty, so your site is fast, responsive, and ready to rank.
SEO Audits
An SEO audit is like a check-up for your site. We look at every aspect, from keywords to backlinks, site speed to content quality. It’s a full analysis to find out what’s working and what’s not. Our goal? Find quick wins and long-term strategies to improve your search visibility. You’ll know exactly where your site stands and how to take it to the next level.
SEO Analytics and Reporting
Your SEO efforts should be transparent and measurable. We track your site’s performance and share regular reports that are easy to understand. Rankings, traffic, conversions—it’s all in there. And if something isn’t working as expected, we make adjustments on the fly. Our reporting keeps you informed and your strategy on point.
Off-Page SEO
It’s not just about what’s on your site. Off-page SEO builds your site’s credibility through backlinks, mentions, and social signals. We create a strategy that gets your content in front of the right people, building authority and trust with search engines. The more reputable sites link back to you, the better your rankings and the more customers you attract.
Link Building
Link building is like networking for your website. It’s all about making connections with reputable sites that boost your credibility. But quality beats quantity every time. We focus on earning high-quality links that drive traffic and improve your search engine rankings. This isn’t about spammy tactics—it’s about building relationships that bring long-term results.
Shopify SEO
Got a Shopify store? It deserves more than a nice layout—it needs to get found. We optimize your store’s structure, product descriptions, and images so that customers can easily discover your products. From the homepage to checkout, we fine-tune every step of the customer journey. More eyes on your products mean more sales, plain and simple.
Amazon SEO
Selling on Amazon is competitive, but with the right strategy, you can rise above. We optimize your product titles, bullet points, keywords, and images to make sure your listings shine. Amazon has its own search algorithm, and we know how to play by its rules. More visibility on Amazon means better sales and a stronger presence in the marketplace.
eCommerce SEO
eCommerce is more than just a digital storefront; it’s an experience. And we make that experience count. Our eCommerce SEO focuses on optimizing product pages, improving site navigation, and boosting search rankings. We make sure that when people are searching for products like yours, your store is the first thing they see—and an easy place to buy from.
Content Writing SEO
Good content isn’t just about looking pretty on a page—it’s about connecting with your audience and driving action. Our SEO content is built to rank high and speak directly to your customers. Engaging, relevant, and smartly optimized, our writing helps you reach the right people, keep them interested, and lead them to take the next step.
CRO - Conversion Rate Optimization
It’s not just about getting traffic; it’s about what happens once they’re on your site. CRO is the art of turning visitors into customers. By analyzing user behavior, A/B testing, and tweaking the right elements, we improve your site’s performance and encourage more conversions. Whether it’s changing a button color or streamlining your checkout, we’re all about boosting that bottom line.
Your brand is more than just a logo; it’s your voice, personality, and the promise you make to your customers. We help build and shape that brand so it stands out and connects. From visual identity to messaging, we ensure that your brand reflects who you are and why people should choose you. It’s your story, told in a way that’s memorable.
Brand Identity Design (Logo, Visual Elements)
First impressions stick. And your brand’s visual identity is what people see first. From your logo to your color palette, typography, and imagery, we create visuals that tell your brand’s story at a glance. It’s not just about looking good—it’s about making sure your brand is recognizable and leaves a lasting impression on your audience.
Brand Messaging & Positioning
Words matter, especially when it comes to your brand. We help craft messaging that clearly communicates what you do, why you’re different, and why customers should choose you. It’s all about finding that voice that makes your brand feel real and relatable. Whether it’s your tagline, mission statement, or website copy, we make sure every word has meaning.
Tone of Voice Guidelines
Your brand’s voice should be unmistakably yours. We create tone of voice guidelines to ensure consistency across every platform. Whether you’re tweeting, sending emails, or posting a blog, your voice will be familiar, authentic, and true to who you are as a brand. Consistency isn’t just professional—it builds trust and makes your brand recognizable.
Brand Audits
A brand audit is like holding up a mirror to your business. We analyze every touchpoint—your website, social media, customer interactions—to see how your brand is performing. Then we identify areas for improvement. From visuals to messaging to customer experience, we help you understand where you’re nailing it and where there’s room to grow.
Rebranding Services
Sometimes a fresh look is exactly what your business needs to stay current and relevant. Our rebranding services breathe new life into your brand, aligning your visuals, messaging, and overall vibe with your business goals and audience. We don’t just change things for the sake of it—we update your brand in a way that makes sense for where you’re headed.
Knowing your market is like having a secret weapon. The more you know about your competitors, customers, and industry trends, the more effectively you can market your business. We dig deep to gather insights that help you make informed decisions. It’s about understanding what your audience wants, how they behave, and how to reach them effectively.
Competitor Analysis
Understanding your competition isn’t about copying—it’s about finding gaps and opportunities. We analyze your competitors’ strengths and weaknesses, uncovering what they’re doing well and where they’re falling short. This gives you a strategic edge to differentiate your business and position yourself as the better option.
Consumer Behavior Research
Why do your customers buy? What makes them choose one brand over another? We look into the psychology behind their decisions, their needs, their pain points. Understanding consumer behavior allows you to speak directly to what your audience cares about, creating marketing messages and strategies that resonate and drive action.
Industry Trend Analysis
Markets move fast, and staying on top of trends is key to staying relevant. We analyze the shifts in your industry, from customer preferences to emerging technologies, so you’re always one step ahead. With the right insights, you can adapt quickly and make decisions that put you in a better position to succeed.
Market Segmentation
Not every customer is the same. By segmenting your market, we identify specific groups based on characteristics like age, behavior, needs, and interests. This way, your marketing messages can be more targeted, effective, and engaging. Speaking directly to each segment means your audience feels understood—and that’s what drives action.
SWOT Analysis
Your strengths and weaknesses are just as important as your opportunities and threats. A SWOT analysis gives you a clear view of where your business stands. We dig into each aspect, understanding what makes you unique, where you could improve, and how you can seize opportunities or mitigate risks. It’s a full snapshot that guides your strategy.
Quick, targeted, and results-driven—that’s PPC. With the right strategy, your ads can be the difference between a customer finding your business or going to your competitor. We craft PPC campaigns that make every click count, reaching your audience with ads that get noticed. Every dollar spent is a dollar invested in growth.
Search Engine Marketing (SEM)
When people search for services like yours, your ads need to be there. SEM puts you front-and-center on search engines like Google and Bing. We manage your campaigns from top to bottom—keyword selection, ad copy, bidding strategies—to make sure your ads reach the right people at the right time, bringing in quality traffic and boosting conversions.
Google Ads Management
Google Ads are powerful, but they need the right approach. We handle every detail of your campaigns, from keyword research to ad design, tracking results, and optimizing for performance. Whether it’s search, display, or shopping ads, we’ll create a strategy that gets you noticed and delivers results. Your ads will show up exactly where and when they’re needed.
YouTube Ads Management
Video is huge, and YouTube is where people are watching. We create engaging, eye-catching YouTube ads that grab attention and drive action. From bumper ads to skippable in-stream videos, we place your ads where they’ll get the most impact, helping you reach a wider audience and grow your brand through video.
Programmatic Advertising
Programmatic advertising takes the guesswork out of ad placement. It uses data to automatically target your audience based on their behavior, preferences, and needs. We set up and manage programmatic campaigns that deliver the right message at the right time, on the right platform. Your ads are seen by the people who matter most.
Lead Generation Services
Leads are the lifeblood of any business. But not all leads are created equal. We focus on generating high-quality leads that are genuinely interested in what you offer. Through a mix of paid ads, landing pages, and lead magnets, we create campaigns that bring in the right people—those who are ready to convert.
Social media is where your audience hangs out. Let’s make sure they see your brand, engage with your content, and build a connection that leads to loyalty. We don’t just post for the sake of it—we create strategies that get results.
Social Media Management
From content creation to scheduling to engagement, we handle every aspect of your social media. We plan posts that align with your brand’s voice, connect with your audience, and get people talking. Social media should feel like a conversation, and we’re here to make sure that conversation goes the right way.
Social Media Brand Management
Your social media channels are extensions of your brand. We ensure your profiles look cohesive, professional, and reflect your business’s values and voice. From your bio to your visuals to your captions, we build a brand presence on social media that feels authentic and makes your audience feel like they’re a part of your story.
Reach your audience where they’re most active—on social media. We create ads that are not only eye-catching but drive action. Whether it’s boosting posts or running targeted campaigns, our social media advertising puts your brand in front of the right people, leading to more engagement and conversions.
With its massive user base, Facebook is the perfect place to connect with potential customers. We create targeted ads that fit seamlessly into users’ feeds, stories, or videos. From local promotions to global campaigns, we craft ads that drive clicks, boost likes, and lead to real results.
For B2B businesses, LinkedIn is where your audience is. We design professional ads that connect you with decision-makers and industry professionals. Whether it’s sponsored content, InMail, or display ads, our LinkedIn campaigns help you build brand authority, grow your network, and drive high-quality leads for your business.
Twitter is fast-paced, and your ads need to be too. We create ads that stand out among the conversations, promoting your brand in a way that sparks curiosity and drives engagement. From promoted tweets to trends, we craft campaigns that increase brand awareness and get your message across quickly.
Visual storytelling is Instagram’s sweet spot. We design stunning ads that blend seamlessly into the feed, reels, and stories, grabbing attention in seconds. Whether it’s product showcases, behind-the-scenes content, or influencer partnerships, our Instagram ads are crafted to captivate and convert, all while fitting the platform’s visual style.
Building credibility is key to SEO success, and link building is a big part of that. Quality backlinks from reputable sources signal to search engines that your site is worth ranking. It’s not just about getting any link—it’s about getting the right ones. We build strategic partnerships that benefit your brand and drive results.
Digital PR Outreach
Digital PR is all about connecting your brand with the right people. We reach out to industry publications, bloggers, and influencers to secure coverage and quality backlinks that boost your SEO. It’s not just about the link—it’s about the exposure and credibility that come with it. More eyes on your content, more trust in your brand.
HARO Link Building
HARO (Help A Reporter Out) is a goldmine for earning high-quality backlinks. We connect you with journalists looking for expert sources, putting your business in the spotlight. When done right, HARO link building brings in authoritative backlinks, media coverage, and increased visibility—all the things that drive better rankings and a stronger online presence.
Your website is your digital storefront. It should be welcoming, functional, and built to convert. We design and develop websites that not only look good but also work seamlessly. From custom builds to WordPress sites, every element is designed with your audience in mind. It’s not just a site; it’s an experience.
Branding Services
Your brand is more than a logo—it’s the whole vibe. We help you build a strong identity through visuals, messaging, and tone that speaks to your audience. From concept to execution, we craft branding that’s consistent, memorable, and truly represents your business. Make your brand one they remember.
Custom Website Design
Your website should be as unique as your business. We design custom sites that reflect your brand’s personality while being easy to navigate and optimized for conversions. Every color, button, and page is thoughtfully designed to give your visitors the best experience and keep them coming back.
WordPress Website Design
WordPress is flexible, powerful, and perfect for all kinds of businesses. We create WordPress sites that are visually appealing, fast, and easy to manage. From simple blogs to complex eCommerce sites, our designs are built to grow with your business and provide a user-friendly experience for all.
Website Hosting
A fast, reliable website is key to keeping customers happy. Our hosting services ensure your site stays online, loads quickly, and remains secure. We take care of the tech side, so you don’t have to worry about downtime or performance issues. Your site will always be up and running smoothly.
ADA Compliance Services
Accessibility matters, and your website should be usable for everyone. We ensure your site meets ADA standards, making it easy to navigate for users with disabilities. From text adjustments to keyboard navigation, our services help your business stay compliant while offering an inclusive experience for all visitors.
Telling your story through video is one of the most engaging ways to connect with your audience. From concept to editing, we create videos that capture attention, showcase your brand, and drive action. Whether for social media, YouTube, or your website, we make sure your video content hits the mark.
Video Production
Video is a powerful way to connect with your audience. We handle every aspect of production, from scripting to shooting to post-production editing. The result? High-quality videos that tell your brand’s story, engage your audience, and drive the results you want. Whether it’s a promo, explainer, or testimonial video, we bring your ideas to life.
Content is king. But only if it’s done right. We create content that not only looks good but also delivers value, engages your audience, and drives action. From blog posts to social media copy, we craft every piece with your audience and goals in mind. The right content speaks to your customers, builds trust, and inspires action.
SEO Content Writing
Your content is what keeps visitors on your site and encourages them to take action. We write content that’s optimized for SEO and engaging for your audience. It’s not just about ranking high—it’s about providing value. We make sure your content is informative, interesting, and drives users to do what you want them to do—whether that’s signing up, buying, or just sticking around to learn more.
Copywriting Services
Great copy moves people. It grabs attention, tells a story, and drives action. We write copy that’s clear, persuasive, and perfectly aligned with your brand’s voice. Whether you need website copy, email marketing, social media, or ads, our words connect with your audience and get them to take the next step.
Email is one of the most effective ways to reach your audience. But it’s more than just sending messages—it’s about sending the right messages. We create email campaigns that build relationships, deliver value, and encourage readers to take action. Whether it’s newsletters, promotions, or drip campaigns, we make sure your emails are opened, read, and clicked.
Outbound Marketing
Outbound marketing is about reaching out to your audience with messages that matter to them. From cold emails to follow-ups, we create targeted campaigns that connect with potential customers, nurture leads, and drive conversions. It’s not about spamming—it’s about creating genuine connections that build trust and encourage action.
Your online reputation is your brand’s first impression. We help shape, protect, and manage how your business is seen by the world. From tracking reviews to handling feedback, we keep your brand’s image polished and positive. It’s about building trust and ensuring your business stays respected and credible.
Reputation Management Software
Managing your reputation doesn’t have to be complicated. Our software makes it easy to track mentions, reviews, and feedback—all in real-time. It’s an all-in-one tool that keeps you informed and ready to respond quickly, ensuring your brand stays in a positive light. Stay proactive, not reactive.
Social Media Reputation Management
Your social media pages are your brand’s voice. Every comment, mention, and tag contributes to your reputation. We actively monitor and respond to keep the conversation positive, professional, and in line with your brand’s voice. Build a strong presence, tackle issues fast, and make sure you’re heard the right way.
Online Reputation Repair
Negative reviews and comments happen, but they don’t have to define your business. We work quickly to address and fix online issues, from resolving complaints to pushing positive content that boosts your brand’s image. It’s about restoring trust and making sure your business shines, even after a hiccup.
Public Relation (PR) Management
Good PR is like having a megaphone for your brand. We help manage your public image, build relationships with media, and make sure your brand’s story is told the right way. From creating buzz to managing crises, our PR strategies keep you in the spotlight for all the right reasons.
Media Relations
Media can make or break a brand. We build strong relationships with journalists, bloggers, and influencers to get your brand’s story in front of the right people. It’s not just about getting coverage—it’s about getting the right kind of coverage that aligns with your brand’s message and goals.
Crisis Communications
When things go sideways, you need a plan. Crisis communication is about handling tough situations quickly and effectively. We help shape your messaging, respond to issues, and control the narrative to protect your brand’s reputation. Swift, smart responses keep your business steady when challenges arise.
Press Release Writing & Distribution
Got news? Let’s make sure it gets heard. We craft press releases that capture attention and distribute them to the right media outlets. Whether it’s a product launch, event, or company milestone, we ensure your story reaches journalists, editors, and influencers who can spread the word and drive interest.
Your website should do more than look good—it should convert visitors into customers. CRO (Conversion Rate Optimization) is about analyzing and tweaking every element, from headlines to buttons, to improve performance. We focus on what works, testing and refining your site so every click leads to action.
CRO Audits
A CRO audit digs into every detail of your website. We identify where users drop off, what’s causing friction, and how we can improve the user journey. From landing pages to checkout flows, we find the gaps and create a plan to increase conversions and make the most of your traffic.
User Experience Testing
User experience is everything. We test how real people interact with your site, from how they navigate pages to how they react to your content. Through testing, we find out what’s working and what’s not, and then make changes that improve the overall experience, turning visitors into happy customers.
User Behavior Analytics
Numbers tell a story. We analyze user behavior to see where people are clicking, scrolling, or getting stuck. This data helps us understand what’s driving engagement and what needs fixing. By knowing how users interact with your site, we can make informed decisions to boost conversions and keep them coming back.
Selling online is all about standing out. We create eCommerce strategies that attract traffic, build trust, and drive sales. From SEO to PPC, content to design, our focus is on making your store easy to find and even easier to shop. Let’s turn clicks into checkouts and browsers into buyers.
eCommerce SEO
Get found by the shoppers who matter. eCommerce SEO is about optimizing product pages, category descriptions, and everything in between. We find the right keywords, optimize for speed and usability, and make sure search engines know your site is the place to be. More visibility means more sales.
eCommerce PPC
Targeted ads that reach the right shoppers at the right time. We set up PPC campaigns on platforms like Google and social media, creating ads that drive traffic straight to your product pages. From budget management to ad optimization, our goal is simple: get you the best return on every ad dollar spent.
eCommerce Optimization
Every step of the shopping process should be smooth and simple. eCommerce optimization is about improving the experience from landing on your homepage to checking out. We look at everything—site speed, navigation, product images—to ensure that your store is not just functional but an enjoyable place to shop.
Shopify SEO
Running a Shopify store? Let’s make it shine. We optimize your product titles, descriptions, collections, and overall site structure to help you rank higher in searches. Our Shopify SEO ensures that customers searching for what you sell find your store first. More organic traffic means more sales—it’s that simple.
Shopify Web Design
Your Shopify store should do more than just look pretty—it should guide shoppers to buy. We design Shopify stores that are user-friendly, fast, and visually appealing. Whether it’s tweaking an existing store or starting from scratch, we make sure your design is built to convert and keep customers coming back.
eCommerce Web Design
Your eCommerce site is your digital storefront, and it should feel like one. We design websites that not only look great but also make shopping easy and enjoyable. From layout to checkout, we focus on creating a seamless shopping experience that keeps customers engaged and ready to purchase.
Whether it’s Amazon, Etsy, or eBay, marketplaces are competitive spaces. We help your products stand out with marketing strategies designed to drive traffic and sales. From listing optimization to paid advertising, we make sure your products aren’t just listed—they’re seen, clicked, and bought.
Amazon SEO
Get your products to the top of Amazon’s search results. Amazon SEO is about finding the right keywords, optimizing your listings, and ensuring your product stands out in its category. The better your SEO, the higher you rank, and the more customers find and buy from you.
Amazon Advertising/PPC
Running ads on Amazon is about getting your products in front of shoppers ready to buy. We create and manage your Amazon PPC campaigns to drive traffic, improve product visibility, and increase sales. From keyword targeting to budget optimization, we focus on maximizing your return on investment.
Amazon Storefront & Branding
Your Amazon storefront is your brand’s home on the platform. We design storefronts that showcase your products, tell your brand’s story, and drive conversions. From layout to graphics, we make sure your storefront is not just a page of products but an experience that represents your brand.
Amazon Seller Consulting
Selling on Amazon can feel overwhelming. Our consulting services guide you through everything—from setting up your store to optimizing listings, managing inventory, and running promotions. We help you navigate the ins and outs of the platform, so you can focus on growing your sales and building a strong presence.
Amazon Posts Management
Amazon Posts is like social media for your brand on Amazon. We create engaging posts that showcase your products, build brand awareness, and drive traffic to your listings. With a focus on visuals and storytelling, we make sure your Amazon feed is active, engaging, and a key driver of sales.
Ready for a marketing strategy that works? At ARD Industry, we’re here to help your business break through and thrive. Whether you need SEO, PPC, social media, or the full digital marketing package, we’ve got you covered.
Reach out today—call, email, or fill out our contact form, and let’s talk about how we can take your business to the next level.
Ready to take your eCommerce business to the next level? Contact us today for a free consultation. Let us discuss how ARD Industry can help you achieve your digital marketing goals. Reach out via phone, email, or fill out the contact form on our website. We look forward to working with you!
At ARD Industry, we believe in making digital marketing simple, effective, and fun. Let us be your guide in the digital landscape. Your success is our success, and we are excited to be part of your journey.