In the ever-evolving world of e-commerce, savvy entrepreneurs are constantly on the lookout for new opportunities to expand their business and maximize profits. One such hidden gem that has been gaining traction is the practice of sourcing products from Walmart and selling them on Amazon. While this might sound straightforward, there’s a treasure trove of strategies, tips, and benefits that can help you turn this simple idea into a lucrative business venture. Let’s dive deep into the hidden gems of selling Walmart products on Amazon and uncover the potential that lies within this business model.

selling walmart products on amazon

Understanding the Basics

At its core, this strategy involves purchasing products from Walmart, either online or in-store, and listing them for sale on Amazon at a higher price. The difference between your purchase price and your selling price, minus Amazon’s fees, is your profit. This method, often referred to as retail arbitrage, leverages the price discrepancies between different retailers to generate profit.

Why Walmart?

Walmart is an ideal source of products for several reasons:

  1. Diverse Product Range: Walmart offers a vast array of products across numerous categories, from electronics and home goods to groceries and clothing. This diversity allows sellers to find profitable items in niche markets.
  2. Competitive Pricing: Walmart is known for its competitive pricing and frequent sales, which provide ample opportunities to buy products at a low cost and resell them at a higher price on Amazon.
  3. Convenience: With thousands of physical locations and a robust online presence, sourcing products from Walmart is both convenient and efficient.

The Hidden Gems of the Strategy

  1. Leveraging Clearance Sales: Walmart’s clearance sections, both in-store and online, are gold mines for sellers. Products are often deeply discounted, allowing for significant profit margins when resold on Amazon. Keep an eye on seasonal clearance events and markdowns to stock up on high-demand items at a fraction of their original cost.
  2. Utilizing Walmart’s Online Tools: Walmart’s website offers several tools that can be extremely useful for sellers. The “rollback” section features items that are temporarily reduced in price. Additionally, tools like the Walmart app can help you scan barcodes in-store to quickly check prices and availability.
  3. Bundling Products: Creating product bundles is a fantastic way to differentiate your listings on Amazon and increase your average order value. For example, if Walmart has a sale on kitchen gadgets, you could bundle a set of related items and offer them as a convenient package deal on Amazon.
  4. Exploiting Price Matching: Walmart’s price match policy can be a powerful tool in your arsenal. If you find a lower price on an identical product at a competitor, Walmart will match that price, allowing you to purchase products at the lowest possible cost.
selling walmart products on amazon

Tips for Success

  1. Conduct Thorough Market Research: Before purchasing products, ensure there is a demand for them on Amazon. Tools like Jungle Scout and Helium 10 can help you analyze sales data and competition to identify profitable products.
  2. Optimize Your Listings: Well-crafted product listings can significantly impact your sales. Use high-quality images, detailed descriptions, and relevant keywords to make your listings stand out. Pay attention to Amazon’s guidelines to ensure your listings are optimized for search visibility.
  3. Monitor Your Inventory: Keep track of your inventory levels to avoid stockouts and maintain a healthy supply of products. Tools like InventoryLab can help you manage your inventory efficiently and forecast demand.
  4. Understand Amazon’s Fees: Familiarize yourself with Amazon’s fee structure, including referral fees, fulfillment fees (if using FBA), and storage fees. Factor these costs into your pricing strategy to ensure you maintain a healthy profit margin.
  5. Stay Compliant: Ensure you comply with all of Amazon’s policies and guidelines, including those related to product authenticity, safety, and intellectual property. Selling counterfeit or restricted products can lead to account suspension.

Maximizing Profits

  1. Utilize Fulfillment by Amazon (FBA): FBA can simplify the logistics of your business by handling storage, packing, and shipping. This service not only saves you time but also makes your products eligible for Amazon Prime, which can boost your sales.
  2. Take Advantage of Cash Back and Rewards Programs: Using credit cards with cashback or rewards programs when purchasing products from Walmart can add a layer of profitability. Over time, these rewards can accumulate and provide a significant financial boost.
  3. Leverage Seasonal Trends: Keep an eye on seasonal trends and holidays to capitalize on increased consumer spending. For example, toys and electronics are in high demand during the holiday season, while outdoor gear and apparel see a spike in the summer.
  4. Stay Informed: The e-commerce landscape is constantly changing, so it’s essential to stay informed about the latest trends, tools, and strategies. Join online communities, read industry blogs, and attend webinars to keep your knowledge up to date.
selling walmart products on amazon

Challenges and How to Overcome Them

While selling Walmart products on Amazon can be profitable, it’s not without its challenges. One common issue is price competition. To mitigate this, focus on unique products or bundles, and prioritize excellent customer service to encourage positive reviews. Another challenge is managing returns and customer inquiries, especially when using FBA. Staying organized and responsive can help maintain high seller ratings and customer satisfaction.


The practice of sourcing products from Walmart and selling them on Amazon offers a wealth of opportunities for enterprising individuals. By leveraging Walmart’s competitive pricing, diverse product range, and various tools, you can create a profitable business with minimal upfront investment. The hidden gems within this strategy, from clearance sales to bundling products, provide numerous avenues to maximize profits and stand out in the crowded Amazon marketplace.

With careful planning, diligent market research, and a commitment to optimizing your listings, you can unlock the full potential of this business model. Whether you’re a seasoned seller or just starting, the opportunities are vast and the rewards can be substantial. So, dive in, explore the hidden gems of selling Walmart products on Amazon, and watch your e-commerce business flourish.