You just know those hot summer months are right around the corner. Time to start thinking about the summer products to sell to make the most of the season. As an entrepreneur, you’re always looking for new opportunities, and summer offers some fantastic chances to make bank. Everybody wants to enjoy the warm weather and have the trendiest gadgets, toys, and accessories. You’ll need to do your research to figure out the hottest items that will fly off the shelves. But don’t worry, we’ve got you covered. We’re breaking down the best summer products to sell that are sure to make customers whip out their wallets. Keep reading to find out what you need to have in stock this year to maximize summer sales. Get ready to ring up profits all season long!
Top 10 Summer Products With High Sales Potential
Swimwear and Beach Accessories
Everyone wants to hit the beach or pool in the summer, so swimwear and accessories are always hot sellers. Think swimsuits, cover-ups, beach towels, sunglasses, sunscreen, beach chairs, floats, and sandals. The options are endless.
Patio Furniture and Decor
As the weather warms up, people spend more time outside enjoying their yards and patios. Things like outdoor furniture sets, cushions, rugs, string lights, planters, and garden decor are perfect for sprucing up an outdoor space and encouraging people to relax outside.
Grills and Outdoor Cooking Supplies
Nothing says summer like the smell of food cooking on the grill. Grills, smokers, patio heaters, utensil sets, grill covers, spices, sauces, and tools for flipping burgers and kabobs will all be in high demand. For added convenience, offer grill and patio bundles to make the shopping experience easier for customers.
Gardening Tools and Supplies
Avid gardeners spend summer nurturing their plants and crops. Provide all the essentials like seeds, plants, mulch, gardening tools, irrigation equipment, raised garden beds, composters, and anything else needed for a successful garden. Many gardeners are always on the lookout for the latest innovations to try in their garden.
Seasonal Clothing and Accessories
When the temperatures rise, people need clothing suited for hot summer weather like shorts, t-shirts, dresses, skirts, sandals, and swimwear. Trendy seasonal prints, breathable fabrics, and styles for staying cool outside in the sun will sell fast. Don’t forget sunglasses, sun hats, watches, and other complementary accessories.
Camping and Recreational Gear
Summer is prime time for enjoying outdoor recreational activities, from camping and hiking to cycling, watersports, and amusement parks. Provide gear and equipment for all the favorite summer adventures like tents, sleeping bags, coolers, bikes, kayaks, floaties, kites, and outdoor toys for kids.
Beverages and Snacks
As people spend more time active and outside, they’ll want cold, refreshing drinks and snacks to fuel their summer fun. Things like bottled water, sports drinks, fruit juices, soda, beer, ice cream, popsicles, chips, dips, trail mix, granola bars, and fresh summer fruits will keep customers hydrated, satisfied, and coming back for more.
Tips for Marketing and Selling Summer Products Successfully
Find the right audience
The key is targeting the right people who will actually buy your summer goods. Think young families looking for pool toys or accessories, vacationers in need of travel gear, or outdoor enthusiasts wanting recreational equipment. Use social media to research interests and connect with your target customers.
Build an inviting online presence
Having an attractive website, social media profiles, and email newsletter is crucial. Post eye-catching photos of your products, write enthusiastic descriptions highlighting useful features and benefits, share customer reviews, offer special deals and discounts to subscribers, all to drive traffic and sales.
Set competitive prices
Do some comparison shopping to determine reasonable price points for the items you want to sell based on brand, quality, and current demand. You need to price competitively if you want customers to choose you over another seller. Consider offering bundle deals or package discounts on multiple products.
Advertise strategically
Use social media advertising and targeted ads on websites frequented by your target audience. Sponsor relevant influencers, run contests and giveaways, send press releases to media outlets. Collaborate with complementary brands for cross-promotion. The more people see and engage with your ads, the more sales you’ll make.
Provide great customer service
Once you’ve made a sale, continue nurturing the customer relationship. Ship orders promptly, follow up to ensure satisfaction, and address any concerns or issues right away. Happy customers will return again and tell others about their positive experience, giving your business valuable word-of-mouth promotion.
With the right approach, you can make the most of the busy summer season and sell your seasonal goods successfully. The key is finding your target audience, optimizing your online presence, competitive pricing, strategic advertising, and dedicated customer service. Do that, and watch your summer business boom!
FAQs About Selling Summer Products This Year
What types of summer products should I consider selling?
Some popular products that sell well in the summer include:
- Beach towels, chairs and umbrellas: Everyone needs gear for lounging by the pool or ocean. These seasonal staples are always in demand.
- Sunglasses: Stylish shades that protect from the sun’s rays are a hot summer item. Look for trendy but affordable options.
- Flip flops: Comfortable sandals are essential for summer. Bright colors and unique prints are eye-catching.
- Beach bags: Large totes to carry everything you need for a day in the sun are useful and popular. Look for mesh or canvas bags.
- Sunscreen and skincare: Protective lotions, aloe gel, and after-sun lotion are always needed in the summer. Stock up on popular, trusted brands.
- Summer clothing: Think shorts, tanks, sundresses, swimsuits—basically anything light and breezy. Stick with natural, breathable fabrics.
- Popsicles or ice cream: On a hot day, frozen treats are refreshing and nostalgic. Consider selling DIY popsicle kits or pre-made ice cream.
How do I price summer products competitively?
Do some research on similar products from major retailers to determine a competitive but still profitable price range. As a general rule:
- Aim for a 30-50% markup from the wholesale cost. This means if you pay $10 for an item, sell it for $13 to $15.
- Run promotions and sales, especially at the beginning and end of summer. Discounts of 10-25% will still give you a good profit margin and attract customers.
- Bundle multiple products together at a lower price. For example, offer a “beach day bundle” with a towel, sunglasses, sunscreen and flip flops at a bundled discount.
- Don’t be afraid to negotiate, especially for repeat or bulk customers. But don’t go below a 20% profit margin.
- Consider free shipping for larger orders or subscription services to increase customer lifetime value.
The most important thing is to price your products competitively based on your costs and the current market, while still making a healthy profit! With the right mix of value and promotion, you’ll have happy, loyal customers and a successful summer season.
Conclusion
So there you have it! A bunch of hot products that are sure to sell like crazy this summer. You really can’t go wrong with any of these – they’re super on-trend and perfect for the season. Just pick the ones that get you most excited and start prepping your shop. Summer will be here before you know it. Don’t miss out on capturing seasonal sales by getting set up now. And most importantly, have fun with it! Summertime is the best time to get creative. Your customers will appreciate your sunny disposition and festive product lineup. Wishing you a summer of stellar sales!
