You know email marketing can be super valuable for your business, but who can afford all those expensive tools? Don’t worry, we’ve got you covered. In this article, we’re going to introduce you to some of the best free email marketing tools that can totally transform how you communicate with your customers. We tested out all the top options so you don’t have to, and we’re serving up the very best ones – at the very best price. These tools will help you create beautiful campaigns, grow your lists, automate your messages, and track your results. Whether you’re just starting out or looking to step up your email game, we’ll guide you through getting set up and making the most of these free resources. Get ready to take your email marketing to the next level without breaking the bank!

Top 5 Free Email Marketing Tools for Small Businesses

free email marketing tools

ConvertKit makes it easy to build an email list and create email sequences to nurture your subscribers. They offer an intuitive drag-and-drop builder to create sign-up forms for your website. ConvertKit starts at $29/month, but they offer a free plan for up to 1,000 subscribers.


Mailchimp is one of the most popular email marketing services. They offer free plans for up to 2,000 subscribers and 12,000 emails per month. Their user-friendly platform lets you create email sign-up forms, build email campaigns, and automate emails.


AWeber has been helping small businesses with email marketing for over 20 years. They provide an easy-to-use platform to build your email list, create sign-up forms, and design email newsletters. AWeber offers a free 30-day trial and plans starting at $19/month.


ActiveCampaign helps you build your email list, create automated email sequences, and track the results of your email campaigns. They offer a free plan for up to 500 subscribers and unlimited emails. Paid plans start at $9/month.


Sendinblue provides an all-in-one marketing platform with email marketing, SMS messaging, and automation tools. They offer a free plan for up to 300 subscribers and 9,000 emails per month. Their intuitive interface makes it easy to create sign-up forms, build email campaigns, and track your results. Paid plans start at $25/month.

With the many great free and low-cost email service options, there’s no reason your small business can’t get started with email marketing right away. Choose a tool that fits your needs and budget, build your email list, and start connecting with your customers!

How to Use Free Email Marketing Tools Effectively

free email marketing tools

Free email marketing tools can help grow your business, but only if used properly. Here are some tips to use them effectively:

Choose a user-friendly tool

Pick a tool that’s easy to navigate so you can focus on content creation instead of struggling with the platform. Some highly-rated and free options are Mailchimp, Constant Contact, and Drip.

Build your contact list

A large, targeted contact list is key. Offer a lead magnet like a free ebook, checklist or video in exchange for people’s emails. Also, add an email signup form prominently on your website.

Create a newsletter schedule

Determine how often you’ll send newsletters and stick to that schedule. For most businesses, once a week or a couple times a month works well. Make sure you have enough content and avoid sending too many.

Focus on relevant content

Share content your subscribers will actually care about. That could include blog posts, videos, PDFs, or resources. Keep your subject lines compelling and avoid being too salesy.

Analyze and optimize

Check your analytics to see open rates, click-through rates and unsubscribes. Make changes as needed to continually improve. Look for the best days and times to send for your audience.

Free email marketing tools are only as good as the effort you put in. But when used effectively, they can be a key ingredient in growing a successful business. Stay consistent, provide value, and keep optimizing to build lasting relationships with your subscribers.

FAQ on Free Email Marketing Tools

free email marketing tools
What are the most popular free email marketing tools?

Some of the most popular free email marketing tools are Mailchimp, Sendinblue, and Drip. These tools allow you to create email lists, customize email templates, and send automated email campaigns to your subscribers. They are free to use for small lists and limited email sends per month.

Are free email marketing tools secure and compliant?

Yes, reputable free email marketing tools like Mailchimp, Sendinblue and Drip are very secure and compliant. They have strong security and privacy policies to protect your data and subscriber information. They are also GDPR-compliant, meaning they meet the data privacy laws of the European Union.


You won’t go wrong with any of the top free email marketing tools we covered today. Each one offers something unique while still hitting all the key features you need to grow your business. Take some time to try out the options, get familiar with the interfaces, and determine which one feels like the best fit for your goals and audience. Don’t be afraid to test a few before settling on the right free solution. With a tool that empowers you to communicate with subscribers, drive traffic, and boost sales, you’ll be well on your way to email marketing success. Now it’s time to pick one and start sending!