Delving into keyword research is crucial for launching your product on Amazon. Taking the time to deeply understand and select the most impactful keywords within your market niche can significantly enhance your chances of maximizing sales. This meticulous process can elevate your product to top rankings on Amazon for the most lucrative search terms.

Indeed, it’s both a meticulous science and a creative art!

Ever stumbled upon those Amazon listings with titles that are seemingly endless, crammed with every conceivable keyword? It might make you pause and wonder who would actually be enticed to buy based on such a cluttered title.

It’s a fair point of curiosity. After all, brevity often wins the day in communication.

Yet, it’s precisely here that the intricate dance of science plays its part. Amazon’s algorithm assigns value to these word-laden titles, seeing past their length to their potential to connect with myriad search queries. Heres our top Five best amazon keyword tool

Why Amazon Keyword is Important

Best amazon keyword tool

Picture Amazon as that go-to buddy you consult for product recommendations.

More often than not, Amazon does a stellar job at suggesting items. Yet, there’s a hint of hesitancy in their suggestions. It’s as if they’re looking for your nod of approval, ensuring their recommendation matches precisely what you were seeking.

That’s the essence of how search engines function.

They’re adept at predicting your needs, yet their initial confidence might waver. It takes the validation from thousands of users, affirming that Amazon’s suggestion hit the mark, for the platform to gain confidence in its recommendation. Until that point, it relies on the descriptive terms provided, known as keywords.

Launching a product on Amazon? Zeroing in on the right keywords becomes your cornerstone. When Amazon’s algorithm recognizes the relevance of your keyword for a specific search, it boosts your product’s visibility in search rankings.

This visibility, or ranking, can make a substantial difference. A survey by Jungle Scout involving over 1,000 online shoppers revealed:

  • 73% of shoppers click on the first search result,
  • 14% choose the second,
  • 5% opt for the third,

Accounting for 92% of all clicks on the first search page alone, leaving only 8% of clicks for the rest.

So, what’s the financial impact of ranking well?

Let’s say a keyword brings in $100,000 in monthly sales. The top-listed product could rake in $73,000, with the second and third spots earning $14,000 and $5,000, respectively. This scenario leaves $8,000 to be divided among any additional listings, averaging just $80 per seller if there are 100 others targeting that keyword.

This underscores the importance of achieving a high product rank!

The Top 5 Best Amazon Keyword Tool

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Helium 10

Best amazon keyword tool

Helium 10  This is a powerhouse in the Amazon seller space, offering a suite of tools including Magnet and Cerebro for deep keyword research and strategy. Helium 10 provides extensive data on keyword search volume, competition, and profitability, making it invaluable for optimizing listings and PPC campaigns.

Jungle Scout

Best amazon keyword tool

Jungle Scout Known for its robust product research capabilities, Jungle Scout also offers Keyword Scout, a dedicated keyword research tool. It helps sellers discover high-traffic keywords, understand competition levels, and find opportunities for both organic and paid search strategies.

Viral Launch

Best amazon keyword tool

Viral Launch With Keyword Research and Market Intelligence tools, Viral Launch provides detailed insights into keyword search volume, trends, and ranking difficulty. It’s particularly useful for uncovering related keywords and capitalizing on emerging market trends.


Best amazon keyword tool

MerchantWords  As one of the pioneers in Amazon keyword research, MerchantWords specializes in delivering real-time data on search trends and volume. It offers a global database of keywords, making it an excellent choice for sellers targeting multiple Amazon marketplaces.


Best amazon keyword tool

AMZScout Offering a comprehensive suite of tools, AMZScout includes a keyword tracker and explorer that helps sellers find profitable keywords with ease. It also provides insights into historical search trends, allowing sellers to strategize based on seasonal demand fluctuations.

Each of these tools has its strengths, and the best choice depends on your specific needs, budget, and selling strategy. Whether you’re looking for deep analytics, global market insights, or user-friendly interfaces, there’s a tool on this list that can meet your requirements and help elevate your Amazon selling game.


Position yourself for victory by identifying the most sought-after keywords! The tools mentioned above are invaluable in gathering the data you need to refine your listings with the right keywords.

For those eager to dive deeper into the toolbox of thriving Amazon sellers, our 2023 State of the Amazon Seller Report is a treasure trove of insights. Additionally, if there are any tools you’ve discovered that have been instrumental in your keyword research journey and haven’t been highlighted here, we’re all ears in the comments section. Sharing your discoveries helps us all uncover new strategies and resources!