The Best Amazon Seller Analytics Tools for 2024

Navigating the competitive landscape of Amazon seller analytics tools for sellers aiming to optimize their online presence and sales strategies.

With a myriad of options available, identifying the best tools can be a game-changer for your Amazon FBA business. These tools offer unparalleled insights into sales analytics, advertising performance, and overall business health, enabling sellers to make data-driven decisions.

Whether it’s through detailed sales breakdowns, advertising analytics, or custom dashboard integrations, the right analytics tool can streamline operations and boost profitability.

This guide highlights the top Amazon seller analytics tools for 2024, each with unique features to cater to various business needs. Discover how these tools can transform your approach to selling on Amazon, driving your business towards greater success.

Helium 10

Helium10 Navigating the competitive landscape of Amazon in 2024 demands advanced analytics tools for sellers aiming to optimize their online presence and sales strategies.

Whether it’s through detailed sales breakdowns, advertising analytics, or custom dashboard integrations, the right analytics tool can streamline operations and boost profitability.

Jungle Scout

Jungle Scout distinguishes itself by leveraging AI to produce insightful reports for Amazon businesses.

This platform features two primary analytical capabilities:

Sales Analytics provides a detailed look at revenue, profit margins, ROI, and COGS, segmented by Amazon marketplace. Utilizing AI, Jungle Scout examines your sales data to create comprehensive reports on profits and offers recommendations for sales enhancement.

Advertising Analytics monitors your Amazon PPC ads by analyzing Seller Central and Campaign Manager metrics, detailing ad impressions, click-through rates (CTR), Total Ad Cost of Sales (TACoS), and overall ad expenditure.

Jungle Scout offers three subscription options – Basic, Suite, and Professional. All plans grant complete access to Sales Analytics, mirroring the access Helium 10 provides to its Profits tool. However, the Advertising Analytics feature is exclusive to the Suite and Professional tiers

Sellerboard

Sellerboard sets itself apart through its focus on analytics, evident from the moment you log in and are greeted by the Profit Dashboard. This dashboard serves as the gateway to Sellerboard’s array of analytical tools, offering:

Profit Dashboard: Offers a comprehensive overview of gross revenue, net profit, payouts, and advertising expenses, along with profit forecasts for upcoming periods.

Trend Dashboard: Presents historical sales data, advertising costs, refunds, and more, aiding in the identification and reduction of negative spending patterns.

Indirect Expenses Dashboard: Enables tracking of both one-time and recurring expenses with features to search by name and filter by marketplace.

Returns Statistics: Provides detailed insights into product returns, including total refund costs and reasons for customer returns.

Distinct from Helium 10 and Jungle Scout, Sellerboard offers full access to its profit dashboard and all analytical tools across all four of its pricing plans, ensuring comprehensive analytics availability to users regardless of the chosen plan.

Intentwise

Intentwise stands out as an optimal choice for large companies and agencies that handle extensive sales data. This software allows for the exportation of market data into the Intentwise platform, where it can be displayed on customizable dashboards.

It features two sophisticated Amazon analytical tools:

Intentwise Analytics Cloud: This tool integrates data from a variety of sources such as Amazon DSP, AMC, Seller Central, Sponsored Ads, Vendor Central, Marketing Stream, and Marketplace Intelligence. It provides the flexibility to create custom dashboards and supports linking your Intentwise account with analytical tools like Snowflake and PowerBI for deeper insights.

Intentwise Explore: Designed for businesses utilizing AMC, this tool presents a user-friendly interface that eliminates the need to navigate SQL queries for data interpretation.

While Intentwise does not publicly list its pricing and plans, a direct inquiry reveals a glimpse into their cost structure, tailored to support the diverse needs of its large-scale users.

Tool4Seller

Tool4Seller sets itself apart in the Amazon analytics space with its comprehensive suite of tools, particularly highlighted by its mobile app availability for both Android and iOS users. This feature ensures that whether you’re at your desk or on the move, you can stay on top of your Amazon business analytics effortlessly.

Key features of Tool4Seller include:

Sales Analytics: Offers a detailed view of your total sales, refunds, gross revenue, net profit, and profit margin, with options to analyze trends or values over time through graphical representations.

Product Trends: Allows for the examination of key performance indicators such as gross profit, units sold, page views, sales, buy box percentage, and conversion rates, with the ability to view these trends individually or collectively for comparative analysis.

Inventory Management: Helps manage your stock levels efficiently to avoid sell-outs while also identifying opportunities for FBA reimbursements, adding directly to your bottom line.

All of Tool4Seller’s paid plans grant access to these analytics features. However, the Startup plan restricts users to just one monthly report from the analytics dashboard. This offering is notable when compared to Helium 10 and Jungle Scout, which do not support the download of similar analytics reports in formats other than basic spreadsheets.

SellerLegend

SellerLegend differentiates itself with its highly detailed dashboards filled with customizable info widgets, catering to individual preferences for filtering and sorting data.

The platform encourages potential users to explore its capabilities with a generous 21-day free trial, offering a comprehensive look into its main analytics tools:

Marketplace Analysis: Delivers crucial data like profits, gross revenue, and product sales, alongside tools for identifying top-selling items, customer segmentation, repeat versus one-time customers, performance across marketplaces, and canceled orders.

Customer Analysis: Provides insights into individual customer orders, lifetime value, cross-sell opportunities, and refund histories, enabling a deeper understanding of customer behaviors and preferences for more effective revenue optimization strategies.

Product Analysis: Offers visibility into the sales velocity, revenue, and COGS of each product, in addition to inventory levels and customer purchasing patterns.

Sales and Revenue Monitoring: Features a dedicated dashboard to monitor product sales, displaying sales volume, gross revenue, and net profit, with the option to break down this data by individual products.

Inventory Forecasting: Equips sellers with predictive analytics regarding inventory management, estimating stock longevity and the optimal timing for reorder, while tracking inbound inventory, inventory age, lead times, and minimum stock levels.

SellerLegend’s range of plans ensures that all users have access to the analytics dashboard, supporting a variety of business needs and sizes.

Zoof

Zoof distinguishes itself with a singular focus on its Profit Dashboard, offering Amazon sellers a streamlined view of their financial metrics including gross revenue, profits, orders, units sold, refunds, expenses, and PPC ad spend. This tool draws directly from your Amazon account for data, providing actionable insights to speed up decision-making processes.

The Profit Dashboard is not just about numbers; it integrates an inventory management system, delivering essential advice on optimal restocking times. This feature is particularly useful for managing product seasonality, avoiding stockouts, and minimizing FBA storage fees.

However, it’s important to note that access to this comprehensive dashboard is exclusive to the Zoof Enterprise plan. This limitation might deter beginners or those on the Standard plan who are yet to scale to the level of requiring an Enterprise solution.

Seller app

SellerApp stands out with a remarkable claim that its Profit Dashboard has enabled users to cut down manual calculations by as much as 84%. This significant efficiency boost is supported by the comprehensive functionality of its analytics tools, which include:

Profit Dashboard: Offers a detailed analysis of profits by ASIN, along with tracking sales revenue, gross profit, net profit, Amazon fees, and Cost of Goods Sold (COGS). It also provides intelligent sales forecasts, adjusts for seasonal variations in reporting, and enables the download of reports for deeper analysis.

Advertising Analytics: Integrated within SellerApp’s PPC optimization feature, this tool uses a variety of graphs and widgets to monitor key advertising metrics such as ad spend, campaign revenue distribution, Advertising Cost of Sale (ACoS), and overall ad profitability.

Similar to SellerLegend, SellerApp ensures that all of its pricing plans grant access to both the Profit Dashboard and Advertising Analytics. This approach allows businesses to grow on Amazon without losing access to crucial analytical insights, making SellerApp a scalable solution for sellers at any stage of their Amazon journey.

Sellerise

Sellerise showcases its analytical prowess right from the start with a comprehensive dashboard that provides a financial snapshot including sales, net profit, ACoS, and other critical KPIs.

The platform extends its offerings with:

Sales and Profit: Offers a detailed breakdown of sales by type (organic, ads, promotions, etc.), orders, and other important metrics per marketplace, providing insights into revenue, ad expenditures, and profit margins.

ABC Analysis: This feature automatically evaluates your inventory to spotlight top-performing products worth focusing on, average performers that could benefit from optimization, and underperformers to reconsider or improve.

Profit and Loss: Organizes essential financial data like gross sales, taxes, net profit, and ROI, allowing for easy sorting by date, revenue percentage, or type of data for a clear financial health assessment.

PPC Dashboard: Delivers comprehensive insights into PPC ad performance, detailing ad spend, net profit, click-through rates, cost per click, and ACoS, with product-specific breakdowns.

A unique aspect of Sellerise is its Manual Adjustments feature, enabling the inclusion of additional costs that are often overlooked, thus ensuring more precise analytics reporting—a functionality not found in other tools.

Sellerise levels the playing field with SellerApp and SellerLegend by offering full access to its analytics tools across all five of its pricing plans, without imposing usage restrictions, underscoring its commitment to providing scalable solutions for Amazon sellers at various stages of their business journey.

DataHawk

DataHawk is a sophisticated tool tailored for FBA Amazon sellers keen on enhancing data management and visualization. It stands out with:

Integrations with 18 data analytics tools, such as PowerBI, Snowflake, Google Sheets, Metabase, and Excel. This functionality not only facilitates data extraction but also enables the creation of custom dashboards within these third-party applications.

Sales Analytics offering insights into sales revenue, sales volume, profit and loss statements, orders, and net profit. It provides a detailed look at the Cost of Goods and expenses, helping identify the most significant areas of financial leakage.

Advertising Analytics for monitoring advertising expenditure, impressions, click-through rate (CTR), cost per click (CPC), and Advertising Cost of Sale (AcoS) on a per-product basis.

A standout feature of DataHawk is its ability to align data analytics with specific business objectives, such as campaign optimization, by prioritizing relevant tools and reports like Ad Optimization and Share of Voice.

However, accessing DataHawk’s pricing details requires a direct engagement with their team through a scheduled demo, as pricing information is not publicly disclosed.

Summary

As we have explored throughout this article, the ecosystem of Amazon seller software is rich with options designed to streamline operations and offer deep dives into advanced analytics for Amazon sellers.

These tools, imbued with capabilities to dissect Amazon seller metrics dashboard data and generate actionable Amazon seller insights, are integral to a seller’s strategy for staying competitive in the ever-evolving marketplace. The key takeaway is that using the best Amazon seller tools can transform raw data into a roadmap for success, enhancing decision-making processes by leveraging precise data analysis.

Having the right arsenal of professional Amazon seller tools isn’t just about monitoring metrics—it’s about integrating these insights into every facet of the business, from inventory management to marketing campaigns.

The significance of adapting to a data-centric approach cannot be overstated; it is a fundamental element that can dictate the trajectory of an Amazon seller’s business. The ability to predict trends, optimize listings, and instill efficiency in logistics are just a few strategic benefits of employing top-tier analytics software.

In conclusion, as we look to 2024 and beyond, the alignment of business strategy with sophisticated Amazon seller software will prove critical for sellers aiming to thrive on the platform. The path to operational excellence and revenue maximization lies in the choice and effective utilization of these advanced tools.

It’s a decision that could very well define the future of an Amazon seller’s success in an increasingly competitive and data-driven marketplace.