In the bustling world of e-commerce, Amazon stands as a giant, offering vast opportunities for sellers to thrive. However, success on this platform is about more than just listing products and hoping for the best. So, to truly excel, sellers need to harness the power of data-driven insights. This is where Amazon analytics tools come into play, providing invaluable data and metrics to optimize performance and drive growth. In this post, we’ll explore 10 must-have Amazon analytics tools that can unlock success for sellers.


1. Jungle Scout:

Jungle Scout is a comprehensive tool that offers features like product research, keyword tracking, and sales analytics. It helps sellers identify profitable niches, track competitors, and optimize product listings for maximum visibility and sales.

2. Helium 10:

Helium 10 is an all-in-one suite of tools designed to help Amazon sellers with various aspects of their business. Also, from keyword research and listing optimization to inventory management and competitor analysis, Helium 10 provides a wide range of features to boost sales and profitability.

3. AMZScout:

AMZScout offers a set of tools for product research, keyword tracking, and sales estimation. With features like a product database, niche analyzer, and profit calculator, AMZScout equips sellers with the data they need to make informed decisions and stay ahead of the competition.

4. Sellics:

Sellics is a powerful analytics platform that covers everything from keyword optimization and PPC management to inventory tracking and performance monitoring. It offers valuable insights into sales trends, customer behavior, and competitor activity, enabling sellers to optimize their strategies and drive results.

5. Viral Launch:

Viral Launch specializes in product launch and optimization, helping sellers maximize their visibility and sales velocity on Amazon. With tools for keyword research, listing optimization, and market intelligence, Viral Launch empowers sellers to launch and grow successful products with confidence.

6. FeedbackWhiz:

FeedbackWhiz is a feedback and review management tool that helps sellers automate feedback requests, monitor product reviews, and resolve customer issues effectively. By maintaining a positive reputation and addressing customer feedback promptly, sellers can improve their rankings and drive more sales.

7. DataHawk:

DataHawk offers analytics and optimization tools for Amazon sellers, including keyword tracking, product monitoring, and competitor analysis. With real-time data and customizable dashboards, DataHawk helps sellers track performance metrics and identify growth opportunities.

8. SellerApp:

SellerApp is a comprehensive platform that offers a range of tools for product research, listing optimization, and performance tracking. With features like keyword analysis, PPC optimization, and sales forecasting, SellerApp provides sellers with actionable insights to improve their Amazon business.

9. Keepa:

Keepa is a price tracking and monitoring tool that helps sellers stay informed about price changes, sales rank fluctuations, and stock availability. By analyzing historical data and market trends, Keepa enables sellers to make pricing decisions and adjust their strategies accordingly.

10. MerchantWords:

MerchantWords is a keyword research tool that helps sellers discover high-volume search terms on Amazon. By identifying relevant keywords and optimizing product listings, sellers can improve their visibility and attract more organic traffic.


Amazon analytics tools are crucial in helping sellers unlock success on the platform. By leveraging these tools to gather data, analyze trends, and optimize strategies, sellers can increase their sales, expand their reach, and achieve their business goals. Whether you’re a seasoned seller or just starting, investing in the right analytics tools can make all the difference in your Amazon journey.